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A growing number of businesses are starting to blog as a part of their web-presence. This new activity allows them to share developments, stories, ideas, competitions and updates - in much more detail than what Facebook and Twitter allow. Until recently, there hasn't been much credible research done on the effectiveness of these business blogs - but we discovered some new findings that we're sure will be of interest to you. In March 2011, Jonas Colliander and Micael Dahlen (from the Stockholm S...